July 14, 2016

Changing Your View of What’s Cool in Displays

By Doug Pfau, Visteon Displays Technical Sales Manager


Where would you look for the coolest innovations in display screens? Your laptop or fitness bracelet? Probably not. Your new smartphone? Maybe. What about your car’s instrument panel? You may be surprised to find that the latest screens on your dashboard are among the most exciting and versatile displays anywhere.

Advancements in OLED (organic light-emitting diode) technology, high-resolution imaging and clever peripherals that integrate filters, touch controls and haptic feedback are revolutionizing in-vehicle information display screens, not only for drivers but for passengers up front and in the back seat as well.

Perhaps the cleverest of these developments is a dual view display—which ultimately can become a triple view display. It allows the driver, the front seat passenger and a passenger in the center of the second row to each see a different image or video, all on the same screen. This multi-view display appears on a screen with a horizontal resolution of 2,880 pixels, which is more than twice that of HD. Dual view provides a horizontal resolution of 1,440 pixels for each viewer, or 960 pixels for each of three viewers. With a high-tech louver system in front of the display, smart electronics send every second pixel (or every third pixel for triple view) to the driver and passenger. The driver may see only a navigation screen while the front passenger watches a movie and the rear passenger (for example, in a taxi) sees a video advertisement. Images and/or video from multiple sources are fed into the electronics, which unweave and reweave the images to display them via the appropriate set of pixels.

Another bright idea is the dual OLED display, which uses two 7-inch OLED screens -- a main display and another that slides out when needed. One screen could be dedicated to the navigation system while the other screen shows Apple CarPlay controls. An important benefit of having two screens is the ability to display controls that otherwise would be buried in menus. With dual display, these virtual buttons are easy to find and reach.

A further cutting-edge technology is the curved lens. A conventional thin-film transistor (TFT) display -- the type commonly used in flat-screen TVs, computers and mobile phones -- is optically bonded to a curved lens, creating a combination that pops the image to the surface of the lens. It’s coupled with a fast-response touch capability for optimal user satisfaction.

Still one more illustration is the multilayer display cluster concept that replaces conventional dashboard gauges with 3-D virtual images. Two transparent TFT displays placed about 10 millimeters apart, along with polarizers and advanced graphics, cause the 3-D gauges to look real from any angle.

Visteon's information displays incorporate the consumer appeal of sleek design, craftsmanship and touch capability to deliver high-performing displays for the demanding automotive environment. This video features advanced concepts for a dual-view display, curved lens, dual OLED and multi-layer display.


All of these technologies benefit from autoluminous control, a system that combines inputs from an exterior light sensor pointing out the front windshield with two sensors on the display that read interior light levels and automatically adjust the display’s intensity so it is easily visible.

In addition to transforming instrument-panel styling, these bright, smart displays can make driving safer. A dim display, or one with low resolution, requires drivers to spend more time focusing their eyes on the screen instead of on the road. Dual displays show all controls, rather than burying them in menus, providing drivers with needed information faster, and allowing them to return their attention to the road sooner.

Many of these innovations are currently available. Dual view display, for example, can be seen on the Land Rover Evoque. The once formidable cost of OLED displays is declining as production ramps up for OLED smartphone screens. Similarly, high-resolution TFT screens are becoming much more affordable, with the average screen size expected to grow from 7 inches today to 9 inches within two years. Some displays are even being produced in a free-form configuration that can be integrated into center consoles and other units.

So next time you’re looking for what’s hot and what’s cool, turn to your vehicle’s electronics — it’s the future on wheels.

Doug Pfau is a technical sales manager at Visteon with 26 years of experience. He is responsible for developing customer-specific technology demonstration properties and quoting new designs. Doug leads teams in the area of displays, remote inputs devices and audio head units. During his automotive career, he has worked in product engineering, mechanical CAD, project management, advanced development and technical sales at Visteon and Ford Motor Company.

June 8, 2016


Visteon Discovers Untapped Energy Source in STEM Students
By Thomas Nagi, Product Development Manager

As Visteon has sought to encourage college students to major in science, technology, engineering and math—or STEM—something unexpected has happened. We’ve encountered a refreshing energy, dedication and professionalism among high school students in STEM programs, an eagerness that is redefining traditional business mentoring plans. It’s a discovery that has motivated Visteon to help nurture these brilliant students in new ways over their entire higher-education experience.

We first recognized the real value of STEM mentoring in 2014 while conducting a tour for high schoolers from the Plymouth-Canton Community Schools Educational Park in Michigan. The tour gave us a chance to talk with juniors and seniors from the three high schools in the district. Listening to them discuss their mentoring programs with other businesses, it became clear that mentoring often consisted only of shadowing company employees. One student told me he sat next to an engineer and watched him draw a schematic.

We felt we could and should do much more for these students – a concern that evolved into the Visteon STEM Mentorship Program that we launched with STEM program students from Plymouth-Canton. Employee mentors from Visteon met twice a week with high school juniors who came to our labs and offices on their own time to interact directly with their mentors. Mentors also became involved with a number of seniors, supporting them as they designed and implemented an original vehicle technology solution for their STEM senior project.

Our plan was to help the juniors learn about everything we do as a global supplier of vehicle cockpit electronics – as well as how we do it and the products we make. We exposed them to the whole technology ecosystem, including sales and marketing. They gained professional interviewing experience and participated in market studies. They joined in product demonstrations and real vehicle testing. We even brought them together with engineers from Visteon facilities in Mexico, France and India to learn more about the challenges, opportunities and importance of globalization.

Working closely with these students, we found that many were lacking practical career guidance, unsure of the direction they should pursue in college. Several felt that if they made a decision on a university and major as a high school junior, they would be compelled to stay with those choices. Our mentors, however, acquainted them with engineers who were doing job functions far different from what their degrees would have suggested.  

To our pleasant surprise, we saw phenomenal growth in these students. Their involvement and dedication were astonishing, and we witnessed an unbelievable maturing in the ways they changed intellectually and socially, how they interacted with other professionals, and how they carried themselves. Talking with Visteon engineers around the world was a real eye-opener for them. They had never been exposed to a global perspective on their career plans.

The STEM students we mentored gained a lot, and so did Visteon. The mentors were amazed at the enthusiasm and abilities of the students. We all become galvanized by working with them—their energy and curiosity was contagious.

The first year of the program was so successful that Visteon continued it for 2015-2016. We received three times as many applicants compared to our first year. After interviewing each of them, we were amazed that every single applicant was a “wow” candidate, so we expanded the program to accept them all. We assigned mentors to the group, and provided dedicated mentors to support this year’s senior teams on their class projects. Students have interests in the biomedical, chemical and aerospace fields, as well as software, electrical and mechanical engineering.

As important as the Visteon STEM Mentorship Program has been to students, it’s been even more valuable for Visteon. Senior students who participated last year are in universities now and still in contact with us, asking for job and college recommendations, seeking internships and building contacts for the future. We’re cultivating some of the best and brightest STEM students and we’re making efforts to recruit several seniors (now college freshmen) as Visteon interns. Our intent is to work with them while they attend college, offering us six years of experience with them.

The program also helps our community by keeping these young and talented engineers in the Detroit area. We’re educating them to realize that the industry and area offer a lot of opportunities. Businesses across the auto industry should be adopting this hands-on, career-focused type of mentorship program and encouraging more students to get involved in STEM.

As we’ve discovered, encouraging young people to pursue careers in STEM areas can elevate a company’s recruiting efforts, its reputation and ultimately its innovation.

At the end of the school year, STEM students apply what they’ve learned and present their final innovation project to their mentors and company leaders.

STEM students address the issue of drowsy driving with Project Z –
which uses a variety of techniques to alert drivers.   

STEM students present Project Rudolph – a system that reads outgoing
SMS signals from a smartphone and initiates vehicle hazard warnings for other drivers.

Students apply STEM principles to create Project DAVE
(Driver Enhancement Vehicle Awareness) to tackle the issue of drowsy driving.


Tom Nagi has been with Visteon for more than 15 years and currently is a product development manager in systems engineering and software validation. Prior to this role, he has held positions in product and platform development at Visteon, and in engineering management with other automotive companies.  Tom received a bachelor’s degree in electrical engineering from the University of Michigan-Dearborn.



June 6, 2016


China’s Contrasts Drive an Intriguing Beijing Motor Show
By Upton Bowden, Advanced Technology Planning Manager

China is a land of great contrasts. It’s the world’s largest agricultural producer but also the world’s largest manufacturing economy. Its population demonstrates remarkable prosperity, alongside those who are struggling economically. A similar range of contrasts became apparent at the recent Beijing Motor Show, a showcase for Chinese domestic manufacturers and global auto companies alike.

China has a heritage of innovation extending back thousands of years, but today its auto industry is not yet as advanced in technology as OEMs in North America or Europe. At its highest level, automotive driving technology in China is still a few years behind the Western world, yet traffic and infrastructure complexity rival global mega cities.

The Beijing show featured many types of screens for instrument clusters, center-stack controls and head-up displays (HUDs). Generally, however, these were flat rectangular screens with 2-D displays, far removed from the curved, lens-adorned, ultra-high-resolution 3-D displays of the high-end vehicles exhibited by U.S. and European automakers. For the Chinese OEMs, lenses, styling and graphics are much less important than large screen sizes. Additionally, low cost is a primary driver for China’s OEMs and consumers.

At the show, many of the vehicle displays were not being powered, so the styling aspects of infotainment functions could not be appreciated. Visteon’s own exhibit, which featured displays with exceptional resolution and graphics, were powered and drew considerable attention from visitors. Customers showed particular interest in our combiner HUDs, a lower-cost solution that displays information on an acrylic mechanized combiner lens that avoids the complex optics required for projecting images beyond the windshield.

Chinese manufacturers were curious about when vehicle-to-vehicle communications technology (V2X) would be on the road. China has massive traffic and congestion and is trying to figure out how to make its infrastructure more efficient. Technology like V2X will help. As demonstrated with other automotive technology, China prefers to follow standards developing in other regions before launching programs to address connected cars.

Visitors to the show saw both high-end and entry-level vehicles from global manufacturers, designed to appeal to China’s contrasting mass marketplace and wealthy luxury buyers who often ride in chauffeured vehicles. The latter segment buys lots of large and luxury vehicles. Often there are customizations for the driver and for the luxury passenger in the rear seat.

One unique market segment for the auto show stemming from this ultra-high-end market was the prolific display of personal military defense-grade vehicles that are available commercially. An armored truck with bulletproof glass and re-inflating tires was typical of this category.

Another unique segment is the ultra-conversion vans – the homey antithesis of the threatening military-style monsters. The vans, sold as mini-RVs or massive limos, were equipped with big cushy couches, TV sets and wet bars. These vans are being built by a number of domestic and global suppliers.

The China automotive market for hybrid electric and conventional cars is still growing by double digits as the number of joint ventures between domestic and global OEMs swells. It presents an extremely complex picture, one ultimately focused on both low cost and interest in technology. The Chinese market is so large, however, that it offers room for everyone, with a consumer base that fills the gamut of offerings from domestic, North American and European automakers.


Upton Bowden is an advanced technology planning manager at Visteon with 25  years of experience.  At Visteon, Upton is responsible for identifying innovative concepts and developing compelling automotive applications. Upton leads consumer research clinics to evaluate advanced concepts and study user acceptance. During his automotive career, he has worked in manufacturing, product design, program management, marketing and technical sales at Visteon and Ford Motor Company.