November 29, 2012

Demonstrating automotive mobility for 2020 … today
By Tim Yerdon

Have you heard about Visteon’s new e-Bee vehicle concept?

If not, get ready! We debuted this unique demonstration car in mid-November at electronica 2012, the international trade fair for electronic components, systems and applications in Munich.

Representing Visteon’s vision of mobility for 2020, the e-Bee uses innovative technology, including display-based controls and Cloud-centered profile storage, to create a unique and personalized driving experience. It’s a culmination of products and technologies developed by Visteon’s innovation, design, engineering, product development and marketing teams.

We’re running a multi-faceted launch to customers, media and other business partners at key customer events and public trade shows, augmented by a dedicated microsite and social media channels.

A primary reason Visteon engages in advanced development projects is to drive upstream customer dialogue and support new business wins. While the spotlight is on the vehicle, the biggest benefit occurs through collaboration across the company and with our partners, fostering a sustainable culture of innovation.

This project has brought together the best innovations from our climate, interiors and electronics groups. These innovations focus on simplicity, flexibility and frugality – all driven by megatrends that are influencing the automotive industry.

In case you’re wondering about the car’s name: The ‘e’ prefix signifies the concept’s compatibility with electric vehicle platforms. The term ‘Bee’ refers to the behavior of honey bees. Each individual acts as an agent for the good of the whole colony in collecting food and providing information, while bringing incidental benefits for the environment. We draw a parallel between this behavior and the capabilities of our vehicle concept, which gathers and disseminates useful driving-related data, acts as part of a wider mobility-enabling network, and reflects technology and design that are in harmony with the environment.

We welcome your questions and comments about the e-Bee vehicle and we look forward to presenting our e-Bee vehicle to the automotive industry. For a preview of the vehicle and its technologies, check out

Tim Yerdon is always looking ahead to tomorrow’s technology. As global director of innovation and design, he leads a team responsible for translating market trends and “voice of the consumer” data into innovative concepts and first-to-market products. During his 18-year automotive career, he has worked in manufacturing, product development, program management and racing at Visteon and Ford Motor Co.