April 30, 2013





Driving a culture of innovation
By Tim Yerdon


It’s been a memorable month for the global Visteon Team. Two weeks ago we started our extended “Innovation Week” with the PACE awards and SAE Congress; today we wrapped it up with the closing of our exhibit at the 2013 Shanghai auto show.

During the 10 days of the show, we had a tremendous response to Visteon products and innovations from media, industry partners and key customers. Here are some “quick stats” on those who visited our exhibit:
  • 500 customers
  • 30 different OEMs represented
  • 35 senior executives 
While the positive customer feedback … the product solutions … the eye-catching exhibit are all nice, none of this is possible without a great team to deliver it! 

A well-known business leader in the Detroit area is fond of saying, “Innovation is rewarded, execution is worshipped.” I truly believe this. While many have great ideas and vision, only those who execute are successful in the marketplace. At Visteon, this encompasses those working on our future products and those who make the business run each day. Events like the Shanghai show help drive positive energy back into the broader organization and further instill a culture of innovation. Our employees capitalize on that innovative spirit to do great things for customers.

On behalf of Visteon, I thank all those involved in the Shanghai show – including those on the front lines, who spent 10 consecutive days supporting our booth, as well as those behind the scenes – whose countless hours made the “execution” nearly flawless. We were energized and humbled by the high level of interest in our technologies from customers and media – it drives us to keep raising the bar on the value we deliver.

While reflecting on the positive vibes from Shanghai, we’re already looking ahead. Next up: Key customer technical reviews throughout Asia, our largest market, to drive business opportunities in China, Japan, India and Korea.

The past month reminded me that the auto industry is as dynamic and exciting as ever. I look forward to sharing more insights down the road. 


Tim Yerdon is always looking ahead to tomorrow’s technology. As global director of innovation and design, he leads a team responsible for translating market trends and “voice of the consumer” data into innovative concepts and first-to-market products. During his 18-year automotive career, he has worked in manufacturing, product development, program management and racing at Visteon and Ford Motor Co.

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