April 18, 2013

Moving into the fast lane in Shanghai
By Tim Yerdon

Upon arriving in Shanghai, I quickly turned my attention to the many industry and company events surrounding Auto Shanghai 2013. Today we’re hosting more than 30 journalists at our China Technical Center for a special unveiling of the e-Bee vehicle concept before the show begins. As the e-Bee begins the China leg of its world tour, we anticipate the same positive reactions received in Europe and the U.S. Our local customers will get to experience the vehicle at the auto show on Saturday. In addition to the e-Bee, attendees will see our latest products from the Visteon family of businesses.

After the media review, I’ll participate in the CarDesign Awards – sponsored by Car Design News and Interior Motives – showcasing student work from around the world. This is always a great event, providing a glimpse of what the future holds by featuring work from the next generation of designers. It’s always well attended by our key customers.   

On Friday, I’ll go to the InteriorMotives Conference and hear a presentation by one of my colleagues, Shizuki Kajiyama, director of design for Yanfeng Visteon. Shizuki will discuss how designers can create a vehicle experience that encompasses a versatile work, rest and play environment to meet a multitude of vehicle owner needs.

Then on the Saturday it’s the main event: Auto Shanghai 2013. The excitement around this major auto show is enormous. The China market – which Visteon knows very well – is increasingly vital for automotive suppliers. It’s crucial to continually sharpen our understanding of what products and features appeal to the consumers here. When we innovate for our customers, we always need to think about how we support their global needs, while offering regional differentiation. Auto Shanghai 2013 provides a great forum for showcasing our capabilities to do just that.

I’m looking forward to a busy week. 

Tim Yerdon is always looking ahead to tomorrow’s technology. As global director of innovation and design, he leads a team responsible for translating market trends and “voice of the consumer” data into innovative concepts and first-to-market products. During his 18-year automotive career, he has worked in manufacturing, product development, program management and racing at Visteon and Ford Motor Co.

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