April 20, 2013



Shanghai, Media Day – e-Bee takes center stage as Visteon exhibit opens

By Tim Yerdon

Note: Our thoughts and prayers are with the victims and all others impacted by the earthquake in China’s Sichuan province.


We put forth a great team effort today to officially “launch” Visteon’s booth at Auto Shanghai 2013, and to host the first of many customers at this terrific show.

Our president and CEO, Tim Leuliette, kicked things off at the opening ceremony for our exhibit, with some insightful remarks about the importance of this show and the China market to Visteon and the industry. I followed with some observations about what we’re calling “innovation week” for Visteon. Our leadership team then unveiled the centerpiece of our exhibit: the e-Bee vehicle concept. The cheers that greeted the introduction of this widely heralded vehicle signaled that Visteon’s participation in Auto Shanghai 2013 was officially under way!




Here’s a recap of what I shared with the Visteon representatives from around the world who are staffing our booth, as well as media and customers who attended our opening ceremony:

It’s an honor to be here representing Visteon and its global family of businesses at one of the most exciting automotive events in the world. This has been and continues to be a great week for Visteon. In addition to being here at the Shanghai auto show to demonstrate our latest innovations …
  • On Monday, in Detroit, Halla Visteon Climate Control (HVCC) took home the prestigious Automotive News PACE Award for our metal seal fitting in the product innovation category. HVCC also was a finalist in the manufacturing process category, while Visteon Electronics was a finalist for its innovative reconfigurable instrument cluster that debuted on the 2013 Lincoln MKZ.
  • On Tuesday, Wednesday and Thursday, Visteon was strongly represented at the largest technical gathering of automotive engineers in the world – the SAE World Congress in Detroit – where experts from across our family of businesses presented seven technical papers.
With these major events occurring at the same time, I consider this “innovation week” for Visteon. It reminds us that this industry is “driven” by the global products we all create to profitably move our businesses forward.

Now let’s talk about the star of the show: the e-Bee. This vehicle concept represents a true innovation platform for the company. It brings together the best of our family of businesses to demonstrate our vision for the future of mobility in 2020. Featuring more than 35 innovations driven by our customer and consumer insights, the e-Bee provides the ultimate tool to demonstrate our knowledge, value and product solutions to customers. Significantly, it integrates innovations from across Visteon’s enterprises: HVCC, Visteon Electronics, Visteon Interiors and our China joint venture, Yanfeng Visteon.

By working collaboratively around the world, our teams have disrupted conventional thinking about how we enhance “life-on-board” the vehicle and provide the ultimate user experience. We invite you to experience the e-Bee vehicle concept and all of the other great innovations at our exhibit.

Flying into Shanghai just a couple of days ago, I had high hopes for the interest and enthusiasm that our e-Bee and great product lineup would generate at Auto Shanghai 2013. So far, the reaction has exceeded even my lofty expectations. Along with the rest of the Visteon team, I’m looking forward to another great week ahead. 


Tim Yerdon is always looking ahead to tomorrow’s technology. As global director of innovation and design, he leads a team responsible for translating market trends and “voice of the consumer” data into innovative concepts and first-to-market products. During his 18-year automotive career, he has worked in manufacturing, product development, program management and racing at Visteon and Ford Motor Co.

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