Opportunity to Embrace Emerging Technology Feels Like Déjà Vu
By Chris Andrews
I love music, sports, news and morning and evening drive radio shows – and I’m not alone. Historically, we were limited in the ways we could obtain this content, so I find it exciting today that I can get all these programs in more ways and in more places than ever before. This is the opportunity for today and beyond. I say opportunity because I feel like this is Déjà vu. Let me explain.
In the ‘80s and ‘90s, I was in the music, advertising, radio, video and film business. All the content was developed on, delivered through, and experienced using analog technology. Because it used analog, there were limited ways to create, deliver and experience these types of media.
As the ‘90s progressed, the digital era changed the music and video industries drastically. I could pick a side and debate the plusses and minuses of digital technology, but I would rather discuss the introspective this ‘game changer’ created. This new capability forced the industry to reexamine itself. Everyone had to adapt or die, because the current business model wasn’t going to survive. There were winners and losers from that era, as there are in any industry. But it was not the death of these industries, it was just evolution. The reality is that you can still get music and videos, but how they are created, delivered and experienced is completely different.
At the beginning of the 21st century I, like many others, adapted. I changed industries to what is now called the mobility industry. For me this was a natural evolution.
2014= Déjà vu.
For roughly the last 10 years, the radio, TV, advertising and film industries have been experiencing a similar digital evolution. Today the pace is accelerating. This digital evolution is often referred to as the Internet of Things (IoT), Big Data, the Digital Lifestyle, or even the connected vehicle. Consumers (including me) expect their music, sports, news, AM/FM drive radio shows, and anything else they might want, anytime and everywhere. Today we have traditional radio, satellite radio, Internet radio and video, subscription media services and digital media purchase models – just to name a few. This will continue leading to new opportunities. Industries, companies, and people must once again adapt to survive and excel.
I am excited, intrigued, and inspired every day to face the future. We have the opportunity to improve lives, health, relationships, environments and the world, but only if we do it correctly. The next generation of mobility, electronics, media, content delivery and communities will be different. We have to use our imaginations, collaborate and adapt.
This is not a “younger generation” phenomenon, as some might say. The bar is set higher, and will also address the aging population, all regions and cultures of the world, and new ways that people and organizations will interact.
Adapt or perish. There will be winners and losers from this era just like there were from the last digital evolution.
Christopher Andrews is Leader of Emerging Technologies at Visteon Corporation. Since joining Visteon in 2000, he has served in various roles in the company, from engineering, program management and business development to his present role. His responsibilities within the emerging technologies group include identifying and developing the next generation of connected vehicles, fusion and mobility solutions. Key to these solutions is the seamless mobility experience that customers will expect in future vehicle environments.